Business English

analytic thinking of Ocean special K Website 1. Introduction In the last decade, the victimization of website, tourism discourse, and the application of visual objective have big impacts on the enculturation and society. This paper is to psychoanalyze the homepage of Ocean Park Hong Kong in terms of its discourse semantics, dustup and stick outs used. Systemic usable Linguistics (SFL) and other linguistic features, image aspects such as salience and the logo argon examined. Applications of multimodality be discussed separately, as salubrious as being evaluated as a combination to render the honest meaning of the schoolbook. 2. Systemic practicable Linguistics Analysis SFL refers to genius of the main functional theories of language, which focuses on context of situation in relation to context of culture. It contains three register variables in language describing the context: field, musical mode and tenor. (Halliday 1985) 2.1 Field Field manly inc ludes what is difference on and the text content. (Martin 1992) Regarding the homepage, it is to orient readers to explore information by means of an overview with assorted categories. 2.2 Mode Mode refers to the channel that the writers selected to communicate. Consideration of the effectiveness among contrast channels before is preferred.

(Martin 1992) In the website, multi-modal channels including written text, images, animations and hypertext are applied. 2.3 Tenor Tenor is defined as the relationship surrounded by writers and readers enacted through language, which also refers to status and formality (Martin 1992). Regarding the homepage, it tries to establish the sensory faculty of experience and familiari! ty by lowering the formality and status. 3. Language Analysis Although there are not many words in the homepage in comparison to the images, the language arouses interest from readers by applying somewhat descriptive words. Since the around important readers are the tourists, the use of language is very logical with the claims of Dann: Tourism...If you want to get a full essay, order it on our website: OrderEssay.net

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