Chapter 6

Discussion Question4 . What are the specific techniques that enterprises can use in their sucker-building process on the WebThe brand tools are : Personalization , co-creation of content purchase-process streamlining , customization , propellant pricing , and brand communityEnd of Chapter Quiz1 . Media developments that salute to consumers desire to control their media go steady include _____a . on-screen tv program listingsb . blogs and other co-creation of date contentc . belief that the cyberspace is the topper source of news2 . The changes in consumer media habits do non seem to be bear upon B2B marketsa . trueb . false3 . The concept that describes the strength of a brand is _____a . recall of advertisement detailsb . brand personalityc . brand equity4 . Internet advertising offers a sort to reach consumers who are not _____a . current users of the brandb . heavy viewing audience of TVc . willing to accept cookies5 . Tools for online stigmatisation do not include _____a .

price stabilizationb . personalizationc . self-service6 . Which of the following is a true statement well-nigh node acquisition on the Interneta . Internet advertising plant well alone to select new guestsb . It is more dearly-won to reach qualified customers on the Internet than in whatsoever other mediumc . Internet customer acquisition activities should be tightly integrated with offline activities7 . _____ is the advertising method acting that uses sound , motion , and interactivity to draw visitorsa . Flashb . Rich mediac . Pop-ups8 . Ad parcel is necessary for most sites because...If you pauperism to get a all-embracing essay, order it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.