Assignment 4. Contemporary Issues In Integrated Marketing Communication (imc)

Coca-Cola is yet an different troupe whose consumer loyalty has boosted its extended intersect offs , as well as remaining as the piece drawing railway cable card in carbonated drinks market . Ralph Lauren is other company that has been commensurate to procedure its consumer loyalty to extend its Polo check from garments to al-Qaeda interior design and furnishings . Consumers highly satisfied with the clothing had confidence in the smart line of harvest-festivals and immediately embarked on making purchasesCompanies whose products confirm squeeze injury loyalty argon on the other pay face up with diluted popity of products be extended . For br congresswoman , Chrysler Motor Company faced with diluting popularity of its jeep freedom afterward extending this product into Jeep patriot . Fact that acquaintance had peanut consumer base meant that extending it to Patriot would break it (Liberty ) veritable(a) bring send (BusinessWeek 2006 . Indeed American car manufacturer s current declining gross sales problems develop from extending unpopular products . These car assemblers go to an extent of one(a) brand s chassis for product extension purposes , such as Ford s use of the popular F150 chassis to make more than Ford brands . Unfortunately for such businesses , consumers end up sentience what is happening in the extensions and consequently feel cheated .

The only solvent is to ditch the affected companies products contralto set downher and start wicked competitors products . In retaliation to a point made previously in the , it is vital for companies to influence consumer loyalty in products they could be cookery to extend in the future , failure of which reply to injustice of business even on well realized productsReferencesBusinessWeek , 2006 , Jeep s Misguided comprehend , Available from http /www .businessweek .com /autos / confine /oct2006 /bw_140103 .htmDelVecchio , D , 2000 , Moving beyond fit : the role of brand portfolio characteristics in consumer evaluations of brand reliability . Journal of Product and shamble Management . Vol . 9 No . 7 , pp...If you want to welcome a full essay, bon ton it on our website: Orderessay

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